Structured data is how you tell a machine, unambiguously, what a page is — a product, an FAQ, a local business, an article. We generate valid JSON-LD for your pages and inject it, so both Google's rich results and the AI answer engines parse you correctly instead of guessing.
Search engines and AI engines both lean on structured data to understand a page without guessing. When your markup is valid, the machine reads the facts directly; when it's missing, the machine falls back to parsing raw text — and it often gets you wrong.
Valid JSON-LD does two jobs at once. It unlocks rich results in Google — the stars, FAQs, breadcrumbs and product details that make a listing stand out — and it hands the AI answer engines clean, parseable facts to cite instead of paraphrasing whatever they can scrape.
Invalid or missing schema means both fall back to guessing, and guessing is where the wrong price, the wrong entity, or the wrong answer creeps in. Getting the markup right removes the ambiguity.
FAQPage — the same markup we generate for you. If it were snake oil, we wouldn't run it on ourselves.We generate the types that actually fit your pages — no more, no less. Everything below is only emitted when it's genuinely true of the page it sits on.
Who you are, your official name, logo and profiles — the base that ties every other type back to a single entity.
Product details, availability and price where a real offer exists on the page, so listings can show rich product data.
Questions-and-answers and step-by-step instructions marked up so engines can surface and cite them directly.
Author, dates and headline for articles, plus breadcrumb trails that show engines where a page sits in your site.
Name, address, hours and geo for a real physical location, so local search and map results resolve you correctly.
What you do, the service type and area served — the markup that describes an offering rather than a product.
Only where genuine reviews are present on the page. We never invent ratings — see the note below.
Generation is fully automated — the JSON-LD comes out valid either way. Only the injection step needs access to your site, so pick the mode that fits how hands-on you want to be.
| Mode | How it works | Access | Best for |
|---|---|---|---|
| ① DIY | We generate the JSON-LD blocks; you paste them into your pages (or your own AI does). | none | Teams who can edit their own templates and just want valid markup, fast. |
| ② Done-for-you | You grant scoped, revocable access and our agents inject the schema into your templates — then you revoke. | scoped + revocable | Sites where you'd rather we place the markup correctly across templates. |
| ③ MCP | Your AI agent calls schema generation as a tool and gets valid JSON-LD back in its own workflow. | MCP token | Agentic pipelines that want schema generated on demand, per page. |
Schema generation is usage-based: you buy credits and burn them per page or per batch. The audit that shows what you're missing is free; everything past it is enquiry-based, quoted against your real scope.
Each generation run — a page, a template, a batch — burns credits. No retainer, no fixed package number. Done-for-you injection is priced on the value of the work, not token counts, and MCP calls bill as credits per call.
Structured data is machine-readable markup — usually JSON-LD — that tells search and AI engines exactly what a page is: a product, an FAQ, a local business, an article. It unlocks rich results in Google and gives answer engines clean facts to cite, instead of leaving them to guess from raw text and guess wrong.
The ones that fit your pages: Organization and WebSite, Product and Offer, FAQPage and HowTo, Article and BreadcrumbList, LocalBusiness, Service, and Review or AggregateRating where genuine reviews exist. We only mark up what is actually true on the page.
Only if the reviews are real and present on the page. Marking up ratings you don't genuinely have is a spam-policy violation that can get your rich results removed or your site penalised. We never fake schema — honest markup is the whole value.
Either. In DIY mode we generate the JSON-LD and you paste it in. In done-for-you mode you grant scoped, revocable access and our agents inject it into your templates, then you revoke. Generation is fully automated; only the injection step needs access.
Yes. Schema generation is available as an MCP tool, so your AI agent can call it over the Model Context Protocol and get valid, ready-to-use JSON-LD back inside its own workflow, billed as credits per call.
The free audit validates your existing structured data and flags the schema types you should have but don't.
Run my free audit →