Content decay is gradual: a page that ranked and got cited loses ground as facts go stale, competitors update, and the query intent shifts. We find the decayed pages and rebuild them — fresh data, tighter structure, re-optimized for both Google and the AI answers.
Pages don't fall off a cliff — they erode. The statistics you quoted are a year or two out of date. The advice that was best-practice when you published has been superseded. A competitor published a fresher, more complete page and edged ahead. The query itself shifted, so what people actually want from that search is no longer quite what you wrote.
And there's a newer failure mode on top of the classic ones: the page no longer carries the fact-density and structure that AI answer engines extract and cite. A wall of dated prose gives an answer engine nothing clean to lift. Left alone, a page that once drove steady traffic slowly goes invisible on both surfaces — the blue links and the AI answers — and because it happens a few percent at a time, most teams never notice until the quarter's numbers are already down.
A rebuild, not a light edit. We take the proven page and bring every layer back to current.
Detection and the rebuild automate cleanly. Publishing on your site is the only step that needs access — and even that is scoped and revocable.
We deliver the fully rewritten page — updated copy, structure, metadata and schema — and you publish it. Nothing on your side to grant, nothing to revoke. The lowest-friction, lowest-cost way to ship a refresh.
You grant scoped, revocable access — typically a WordPress application password or a scoped OAuth grant — and our agents publish the update straight onto the live page. When it's done, you revoke. You skip the paste-and-format step entirely.
Your own AI agent calls the refresh as a tool over the Model Context Protocol and gets the rebuilt page back inside its own workflow, ready to ship however it publishes.
| Mode | How it's delivered | Access needed | Who publishes | Priced on |
|---|---|---|---|---|
| ① DIY | we deliver the rewritten page → you publish | none | you (or your AI) | cheapest |
| ② Done-for-you | you grant scoped access → we publish → you revoke | WP app-password / OAuth | us (agents) | value, not tokens |
| ③ MCP | your AI calls the refresh as a tool | none | your AI, via our tool | credits per call |
Enquiry-based, quoted against your real scope. The audit that finds the decay is free.
A refresh is discrete work with a clear finish, so it's billed as usage-based credits burned per page or per batch — not a standing subscription. You pay for the pages you actually rebuild.
It's the gradual loss of rank and AI citations a page suffers over time. Facts go stale, competitors publish fresher pages, search intent shifts, and the page no longer has the fact-density and structure the engines reward. It rarely happens all at once — which is why it's easy to miss until traffic has already leaked away.
The free audit surfaces pages that have lost impressions, average position or citations, and ranks them by how much traffic they're leaking versus the effort to fix them. We start with the pages where a refresh recovers the most, rather than rewriting everything at once.
Usually, yes. An existing page often still holds link equity, age and history that a brand-new URL has to earn from scratch. Rebuilding the proven page — fresh data, better structure, stronger AEO signals — typically recovers ground faster than starting over.
Any of three ways. DIY, where we hand you the rebuilt page to publish; done-for-you, where you grant scoped, revocable access and our agents publish the update for you, then you revoke it; or MCP, where your own AI agent calls the refresh as a tool. You choose per job.
Usage-based credits, burned per page or per batch, and quoted enquiry-based against your real scope. There are no fixed package prices, because the work to refresh a thin blog post and a decayed pillar page is not the same.
The free audit flags pages that have lost rank and citations, ranked by how much traffic they are leaking.
Run my free audit →