☀ Honest measurement

If we can't show it worked, what's the point?

So we measure on three tiers, each honest about how fast it can actually move. We re-run the exact same audit to show the change — and we never collapse it into a single flattering two-week number.

Three honest tiers

Different work shows up on different clocks. Pretending otherwise is the oldest trick in this industry — so we don't.

TIER 1 · 24–48h

Work done

A technical scorecard verified by free, independent APIs — Core Web Vitals, valid schema, resolved crawl errors, AI-crawler access. Provable immediately, no waiting.

TIER 2 · weeks 4–12

Signals moving

Search Console impressions & average position trending up, plus your AI share-of-voice baseline forming. Early evidence the work is landing.

TIER 3 · months 3+

Outcomes

Real rank positions and AI-citation share. The long game — tracked transparently, never overpromised.

What each tier actually checks

Tier 1 Work done — 24–48 hours

This is a pass/fail checklist, not an opinion. We re-run the same audit and show the before-and-after, each line verified by a free API so you don't have to take our word for it:

  • Core Web Vitals — LCP, CLS, INP from field & lab data.
  • Valid structured data — JSON-LD validated against schema.org.
  • Crawl & indexation — resolved errors, correct canonicals, clean sitemap.
  • AI-crawler access — GPTBot, PerplexityBot, Google-Extended and friends explicitly allowed.

Tier 2 Signals moving — weeks 4–12

Search engines need time to recrawl, re-evaluate and re-rank. In this window we watch the leading indicators, not the final score:

  • Impressions rising in Google Search Console as more queries surface your pages.
  • Average position trending up — movement before it becomes a headline rank.
  • AI share-of-voice baseline forming — how often the engines mention you, measured repeatedly.

Tier 3 Outcomes — months 3+

The results people actually want, on the timeline they actually happen:

  • Rank positions on your target terms — 3–6 months on anything competitive.
  • AI-citation share — 3–12 months, because the engines churn 40–59% of their cited sources every month and a real gain only shows against a long baseline.

The honest timeline

Roughly when to expect what. Anyone quoting faster is selling, not measuring.

24–48h
technical work done & provable
4–8 wks
Search Console signals begin moving
3–6 mo
rank changes on competitive terms
3–12 mo
AI-citation share reads clearly over churn
Our one promise: we will never promise an instant rank jump. The technical work is demonstrable on day one; rankings and AI-citations build over weeks and months. We show you the same audit, before and after, and we tell you which tier each claim belongs to. That honesty is the whole product.

Questions, answered

What are the three measurement tiers?

Tier 1 · work done (24–48h): a technical scorecard verified by free APIs. Tier 2 · signals (weeks 4–12): Search Console impressions and average position trending up, plus an AI share-of-voice baseline. Tier 3 · outcomes (months 3+): real rank positions and AI-citation share. Each tier is honest about how fast it can move.

Why not just report one number in two weeks?

Because it would be dishonest. Technical work is provable in a day or two, but rank positions and AI citations genuinely take weeks to months. Collapsing all three into one two-week figure either overstates early results or hides the technical work delivered. We keep the tiers separate so each claim matches reality.

How do you prove the technical work in 24–48 hours?

We re-run the same audit and show the before/after scorecard, verified by free, independent APIs: Core Web Vitals, schema validated against schema.org, resolved crawl/indexation errors, and confirmed AI-crawler access. It's a checklist that passes or doesn't — no interpretation required.

Why does AI-citation share take so long to read?

Because AI engines churn 40–59% of their cited sources every month, so a single snapshot is mostly noise. You need a 3–12 month baseline to separate a real, sustained gain in share-of-voice from normal churn. We track it as a trend, not a one-off reading.

Do you guarantee a number-one ranking?

No — and anyone who does isn't being honest. Rankings depend on competitors, the query and algorithm changes outside anyone's control. We guarantee the technical work is done and provable, that we track signals and outcomes transparently, and that we never promise an instant rank jump.

Get your Tier 1 scorecard free

The audit is your before-picture — a technical baseline you can hold us to. Enter your URL to start.

Run my free audit →